Norton Neo Browser - Accelerating Growth Through Strategic Influencer Marketing
Working with Hockey Stick was a game-changer for Norton Neo's launch.
Norton Neo Browser - Accelerating Growth Through Strategic Influencer Marketing
About Neo Browser
Norton Neo is the first safe AI-Native browser and personal assistant built for the future of the internet . Backed by Norton, Neo redefines the browser experience as your AI sidekick that anticipates your needs, streamlines workflows, and transforms the way you search . This revolutionary AI-powered browser is shaping the future of web browsing by transforming the web experience with intelligence that understands user behavior and preferences .
Norton Neo faced the challenge of cutting through the saturated browser market to showcase how their AI-native technology delivers distinctive value to discerning tech users, while driving innovative solutions for Norton.
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Strategic Influencer Marketing Solution
Norton Neo chose to partner with Hockey Stick to accelerate growth through strategic influencer marketing. The Hockey Stick team brought deep expertise in social content virality mechanisms and executed campaigns with both viral potential and operational efficiency.
Strategic Approach:
- Virality-First Content Strategy: Leveraged understanding of social content virality mechanisms to create shareable moments
- Targeted Influencer Selection: Identified tech and productivity influencers whose audiences aligned with Neo's target users
- Seamless Execution: Delivered campaigns that were both high-impact and easy to manage
- Performance Optimization: Continuously refined approach based on engagement and conversion metrics
"Working with Hockey Stick was a game-changer for Neo's launch. Their team understood the virality mechanisms of social content and executed our influencer campaigns with incredible efficiency. They are always online, super easy to work with and deliver results that exceed our expectations in both reach and user acquisition."
— Danni Chen, Head of Product & GTM, AI & Innovation
Results
The partnership delivered exceptional results through strategic influencer campaigns that showcased Neo's AI capabilities in authentic, engaging ways. The Hockey Stick team's deep understanding of social virality mechanisms enabled content that resonated across platforms while maintaining operational efficiency.
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