Auryc x Hockey Stick - From Startup to Successful Acquisition
Chang's GTM experience was instrumental in our journey from startup to acquisition.
Auryc x Hockey Stick - From Startup to Successful Acquisition
Background
Auryc is a breakthrough digital experience intelligence technology that transforms hours of manual session analysis into seconds of actionable insights. Auryc automatically cues up endless sessions to users' friction points, letting you say goodbye to hours of watching recordings. While quant tools show you where users have problems, Auryc reveals why users do what they do and what needs to be fixed.
The Challenge
- Strong product-market fit but limited go-to-market execution
- Complex enterprise sales cycles requiring specialized expertise
- Scaling challenges across hiring and operations
- Need for acquisition readiness
Strategic Partnership
Hockey Stick brought extensive marketing and GTM experience to guide Auryc's growth:
Go-to-Market Excellence: Refined positioning and implemented scalable marketing systems
Enterprise Sales: Applied proven methodologies for complex B2B deals
Team Scaling: Guided strategic hiring and team development
Acquisition Positioning: Prepared the company for strategic opportunities
"Chang's GTM experience was instrumental in our journey from startup to acquisition. She helped us navigate enterprise deals, build the right team, and achieve the growth milestones that made our Heap acquisition possible."
— Jinlin Wang, Co-Founder & CEO, Auryc Inc.
Results
Growth: Consistent pipeline acceleration through strategic marketing
Enterprise Success: Closed multiple high-value deals
Team Building: Scaled marketing and sales with top talent
Strategic Exit: Successfully acquired by Heap
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