Autoblocks AI's Viral X Launch Campaign - Zero Ad Spend, Maximum Impact
Hockey Stick Growth helped us achieve 2.1M impressions and engage 67 creators with zero additional ad spend.
Autoblocks AI's Viral X Launch Campaign - Zero Ad Spend, Maximum Impact
About Autoblocks AI
Autoblocks is a collaborative workspace designed for rapidly iterating and improving GenAI-powered products. The platform serves as an operating system for AI product teams, providing robust frameworks for building, managing, and deploying AI models at scale.
The AI development tools space has become increasingly saturated, making organic reach and authentic engagement critical for new product launches. Autoblocks needed to cut through the noise and establish thought leadership while building a community of engaged developers and AI builders.
Hockey Stick Growth's Strategic Approach
67
Creators Engaged
2.1M
Total Impressions
518.5K
Top Post Impressions
Hockey Stick Growth developed a creator-focused organic campaign strategy that leveraged authentic relationships and valuable content rather than paid promotion. The approach centered on:
1. Creator Network Activation
- Identified and engaged 67 relevant creators in the AI/developer space
- Focused on authentic partnerships rather than paid sponsorships
- Leveraged existing relationships within the AI community
2. Content Strategy Optimization
- Developed viral-worthy content that resonated with the target audience
- Created educational and thought-provoking posts about AI development challenges
- Positioned Autoblocks as a solution to real developer pain points
3. Community-Driven Amplification
- Encouraged organic sharing and discussion
- Fostered genuine conversations around AI product development
- Built momentum through authentic engagement rather than forced promotion
"Hockey Stick Growth helped us achieve 2.1M impressions and engage 67 creators with zero additional ad spend. Their deep understanding of the AI developer community turned our launch into authentic advocacy rather than paid promotion. The viral momentum they created continues to drive our growth today."
— Haroon Choudery, CEO, Autoblocks AI
Campaign Results
- 67 Creators Engaged: Built a network of authentic advocates
- 2.1M Total Impressions: Massive organic reach across the AI community
- 518.5K Peak Post Impressions: Single viral post achieved significant visibility
- $0 Ad Spend: Entirely organic growth through strategic relationship building
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