Background

Conversion is the AI-native Marketing Automation Platform built for high-growth B2B businesses. Activate customer data, build custom journeys, and send beautiful emails to every single customer.

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Conversion successfully navigated dynamic market conditions and executed a strategic company pivot with guidance from Chang Chen at Hockey Stick Growth. The advisory partnership provided critical go-to-market expertise that reshaped product development and accelerated market positioning.

Hockey Stick Growth's Strategic Impact

Chang Chen brought comprehensive GTM expertise spanning ads, SEO, PLG, and B2B SaaS growth strategies. This multi-channel knowledge provided real-time market insights that directly influenced Conversion's product roadmap and pivot strategy.

• Market-Driven Product Development: Aligned engineering resources with actual growth drivers
• Strategic Pivot Guidance: Identified market gaps and positioning opportunities
• Partnership Acceleration: Leveraged network to fast-track strategic relationships

"Chang from Hockey Stick Growth has rare, in-depth expertise across ads, SEO, PLG, and B2B SaaS—a combination most advisors simply don't possess. What sets her apart is how she connects this deep knowledge to product direction. She helped us reshape our roadmap based on what actually drives growth. Plus, her network opened doors to partnerships that would have taken us months to access alone."

- Neil Tewari - Co-founder & CEO @ Conversion

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