How Hockey Stick Growth Helped Higgsfield Dominate YouTube with Influencer Videos in Record Time
How Hockey Stick Growth Helped Higgsfield Dominate YouTube with Influencer Videos in Record Time
Customer
B2B & B2C
Higgsfield is up to something exciting—they're harnessing the latest AI video and video generation models to create content that is genuinely understandable for everyone. But here's the thing: the AI space moves fast. Blink, and you've missed the trend. Higgsfield knew that to stay ahead, they needed to pump out high-quality, 8- to 15-minute videos at a pace that would make most production teams break into a cold sweat.
They had three big problems:
- Speed – AI trends don't wait for anyone
- Volume – They needed 20+ videos per week (way more than before)
- Budget – Leadership wasn't about to blow the budget on production costs
And making sure we have everything needed to rank on YouTube search and GEO for the hottest keywords.
Why This Matters
When it comes to growing on YouTube, timing is crucial. You can create the most stunning video, but if you release it two weeks after a trend has faded, it won’t attract any attention.
Speed alone isn’t sufficient. You also need:
- Strategic Thinking: Anticipating what content to create before the competition.
- Cost Discipline: Avoiding unnecessary expenses to ensure sustainability.
- Quality Standards: Delivering high-quality content, as viewers can easily spot low-effort videos.
The remarkable achievement of Higgsfield reaching $100 million in just a few months is a testament to the leadership and vision of their team. Their strategic approach demonstrated that it is possible to balance speed, affordability, and quality without compromise. The Hockey Stick Growth team feels privileged to have partnered with Higgsfield and to contribute to this success. It was Higgsfield's dedication and innovative mindset that truly made the achievement of speed, affordability, and quality a reality.
Enter Hockey Stick Growth
24 hours
Long-form YouTube Video Turnaround
37%
Cost Reduction
2-step
Content review to ensure high quality
Higgsfield had tested out other agencies before, but none could deliver what their internal team needed: high-quality, long-form, dedicated YouTube videos in 24 hours, consistently, and at remarkably low costs. Despite the Higgsfield team's excellent execution and dedication, they faced challenges in finding external partners who could meet these requirements.
All other agencies deemed the task “impossible,” underscoring the unique nature of Higgsfield's vision and goals.
Hockey Stick Growth is grateful to partner with Higgsfield. Their dedication and innovation made speed, affordability, and quality a reality.
Here's what made Hockey Stick Growth different:
⚡ The 24-Hour Machine
HSG built a connection with YouTube creators that could go from "here's an idea" to "video is live" in under a day. Not once in a while—consistently. We're talking scripts, voice-overs, editing, thumbnails, metadata, the whole nine yards.
💰 The Negotiator
Here’s something that sets HSG apart from most agencies: they consistently sought out better deals. They renegotiated with creators weekly to establish mutually beneficial partnerships, secured bulk-licensed packages, and automated processes wherever feasible. They managed Higgsfield's budget as if it were their own money. The outcome? They reduced production costs by 37% compared to market rates.
✨ Quality Control
Speed and low cost are irrelevant if the videos lack quality. HSG implemented a two-step review process for every project to ensure that each video is engaging and of high quality, optimized for keywords, and enhances the GEO.
What Higgsfield Had to Say
"Honestly, it doesn't even feel like we're working with an agency. Hockey Stick Growth is like an extension of our team. They ship YouTube influencer videos in a day, they fight tooth and nail to get us the best prices, and somehow the quality keeps getting better. They've completely changed what we thought was possible with YouTube content production."
— Nurzhan Issabayev, Growth Lead, Higgsfield
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