In a market flooded with presentation tools, Gamma has emerged as 2025’s breakout star. What started as an AI-powered slide builder became a viral sensation, capturing creators, professionals, and investors alike. Today, as we celebrate the 1-year anniversary of our partnership with Gamma, it’s clear how much impact a strategic growth collaboration can have.

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"Hockey Stick Growth drove 1B+ views with 1,500+ creators—no extra ad spend. Their success is no accident: spot trends early, craft viral hooks for each platform, understand why they spread, then replicate 100x across creators. They avoid the usual mistakes: thinking small, being too selective, giving up early. Their systematic approach—test everything, track what converts, scale what works—turns viral content into predictable signups."

— Grant Lee, Co-Founder/CEO @ Gamma

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Gamma tested everything. New platforms, content directions, viral hooks, platform-specific formats—1,500+ creators, 1B+ views across X, LinkedIn, and Instagram. Some even caught Elon Musk’s eye (more than once). Every trend became an experiment; every creator, a lab.

Key strategies:

• Creators: Go wide, test relentlessly, reward virality, and scale winning formats.
• Brand first: Rebrand early if needed. Experiment with multiple creative angles and build funnels around what resonates.
• Trust creators: Never script content. Creators know their audience best, and authentic performance beats a rehearsed ad every time.
• Avoid common mistakes: Don’t underspend, over-select creators, or give up too early. Start with $10–20k/month and commit for at least 6 months.

With Hockey Stick Growth as a growth partner, Gamma amplified its brand, scaled campaigns, and accelerated engagement—proving that slides can go viral without losing authenticity.

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LinkedIn feeds and X/Twitter timelines are overflowing with user-generated Gamma presentations. This organic buzz has created a feedback loop where early adopters turn into passionate advocates, driving exponential word-of-mouth growth—all without spending a dime on traditional advertising.

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“Hockey Stick Growth excels at spotting trends early and crafting content that goes viral. They consistently identify what’s about to explode, then create hooks that spread like wildfire. They’ve turned viral content into a science—with phenomenal results.”

— Kristin Fracchia, Head of Marketing at Gamma

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As the market closes today, all eyes are on Gamma to see if the momentum holds. Early signs show the partnership has built a sustainable growth engine—one that could redefine how PLG SaaS companies think about viral marketing in today’s skeptical digital landscape.

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